Environmental Factors in Marketing
Environmental factors that affect business refer to the physical environment on Earth including everything from climate to the availability of resources. Moreover this concept is used as a tool by companies to track the environment theyre operating in or are planning to launch a new projectproduct.
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Suppliers can control the success of the business when they hold power.
. Is a concept in marketing principles. There are two elements within the external marketing environment. These environmental factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing plan.
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